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Automate Your Marketing: Integrating Older Email Senders into AdRoll with Zapier

Published on Feb 28th, 2024

Integrating your marketing platforms can streamline your digital campaigns and ensure you're targeting the right audience. If you're looking to move old email sender data to AdRoll to enhance your retargeting efforts, Zapier offers a seamless solution. Here's how you can utilize Zapier to bridge the gap between your email sender list and AdRoll for optimized ad targeting and performance.


Step-by-Step Guide to Moving Email Senders to AdRoll via Zapier



  1. Set Up Your Trigger: Begin by configuring the trigger in Zapier. This is the event that starts your automation. Choose your email platform (e.g., Gmail, Outlook) from the list of Zapier-supported apps and specify the trigger event, such as 'New Email' or 'New Email by Search'.



  2. Filter Your Email Data: Use Zapier's built-in filter option to target emails from a specific period or identify old email senders. Set the criteria based on the age of the emails or other relevant parameters.



  3. Prepare the Data: Create an action step to extract the sender information from each email using Zapier's Formatter. You may want to extract names, email addresses, and any other pertinent data for your AdRoll campaigns.





  1. Integrate with AdRoll: Once your data is ready, set up another action to add these contacts to AdRoll. Select AdRoll from the list of Zapier apps, and choose 'Create or Update Contact' or a similar event from AdRoll's available actions.



  2. Test Your Zap: Before going live, test your Zap to ensure it functions correctly. Check that the right sender data is being captured and accurately sent to AdRoll.



  3. Launch and Monitor: Activate your Zap and watch as email sender data is automatically ported into AdRoll. Monitor performance and tweak your Zap as needed for the best results.




Customizing Your Integration



  • Conditional Logic: Implement Zapier Paths to direct different types of email senders to various segments in AdRoll.

  • Automated Segmentation: Use data from emails to categorize senders into different retargeting campaigns within AdRoll.

  • Regular Updates: Schedule regular imports to keep your AdRoll sender lists current and relevant.


Conclusion


By leveraging Zapier to integrate older email senders with AdRoll, you gain valuable insights and improve ad targeting without manual data entry. This efficiency not only saves time but can significantly enhance your retargeting strategies and campaign ROI.


Still need help setting this up? Get in touch with our technology consulting team for personalized assistance in automating and optimizing your digital marketing workflows.


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Note: The specific steps may vary depending on your email service and changes in Zapier or AdRoll's API. Always check the latest documentation for each service.*


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