top of page

Automating Email Tracking: How to Check When an Email is Opened with Zapier

Published on Feb 28th, 2024

In today’s fast-paced business environment, staying on top of your email interactions can make all the difference. For those seeking to streamline their communication processes, Zapier offers automation solutions to help you efficiently track when your emails are opened. Zapier, a powerful online automation tool, connects your favorite apps and services, allowing them to work together and save you time.

By integrating your email service with Zapier, you can create a ‘Zap’ – Zapier’s term for an automated workflow – that triggers a specific action once your email is opened. This can be particularly useful for sales professionals, marketers, and customer support teams who need to follow up on their emails promptly.

To check when an email is opened using Zapier, follow these steps:

  1. Choose your email service provider within Zapier, such as Gmail or Outlook.

  2. Select the ‘New Email’ or ‘New Email by Search’ trigger which activates when a new email arrives or meets your search criteria.

  3. For the action step, you'll need an email tracking tool that's compatible with Zapier, such as Mailtrack or Track. These services can send a notification or create an event when a tracked email is opened.

  4. Set up the tracking tool within your email service provider and create a new Zap that connects it to Zapier.

  5. Customize the action to suit your needs. For example, you might log the open event in a Google Sheet, send a follow-up email, or create a task in your project management tool.

It’s important to note that due to privacy regulations such as GDPR, you should ensure that your email recipients are aware that you’re tracking email opens and have consented to it.

Zapier’s robust automation possibilities can significantly increase your productivity by keeping you informed about your email interactions in real-time. With this newfound knowledge, you can make more informed decisions and take prompt actions based on your recipients' engagement.

Implementing email open tracking with Zapier saves time and provides valuable insights into your email campaigns or day-to-day communications, empowering you to enhance your email strategies for better engagement and outcomes.

bottom of page