top of page

Effortlessly Automate Your Webinar Marketing with GoToWebinar, Infusionsoft, and Zapier Integration

Published on Feb 28th, 2024

In the dynamic world of digital marketing, automation is the key to efficiency. Integrating GoToWebinar with Infusionsoft through Zapier can streamline your webinar marketing efforts, allowing you to focus on delivering exceptional content rather than getting bogged down with technical details. Here's a step-by-step guide to setting it up:

Step 1: Sign Up or Log In
Before you begin, ensure that you have active accounts for GoToWebinar, Infusionsoft (by Keap), and Zapier. Log in to each platform to prepare for integration.

Step 2: Initiate the Integration on Zapier
Navigate to Zapier and select 'Make a Zap'. Zapier works by triggering actions based on certain events, so for your first 'Trigger' choose GoToWebinar. You may need to connect your GoToWebinar account if you haven't previously done so.

Step 3: Set Your Trigger Event
With GoToWebinar as your trigger, select the specific event that you want to prompt an action. For webinar marketing purposes, this might be 'New Registrant'. After selecting the event, test the trigger to ensure Zapier can connect to your webinar account.

Step 4: Choose Your Action App
Next, search for Infusionsoft by Keap in the action step and connect your account if it's not already linked. Choosing Infusionsoft as the destination for your data will allow automation of follow-up emails, registration confirmation, and post-webinar communication.

Step 5: Configure Your Action
Once Infusionsoft is selected, decide what action you want it to take in response to your GoToWebinar trigger. This could be 'Create/Update a Contact', 'Add to a Campaign', or any other Infusionsoft function relevant to your marketing strategy.

Step 6: Personalize the Data Transfer
Zapier will ask for more information to ensure it's passing the correct data from GoToWebinar to Infusionsoft. This usually involves matching up fields from GoToWebinar registration forms, such as name or email, to corresponding fields in Infusionsoft. It’s critical to ensure data is aligned accurately to manage your contact lists effectively.

Step 7: Test the Integration
Before going live, test the integration to ensure that the Zap works as intended. Register for your webinar as a test to verify that the actions set in Infusionsoft are executed flawlessly.

Step 8: Activate Your Zap
Satisfied with the functionality? Turn on your Zap, and you’ve automated a segment of your webinar marketing! You can now enjoy a more streamlined process, as new registrants are automatically imported and managed within Infusionsoft.

Following these steps ensures that your webinar marketing efforts are automated, efficient, and effective. By harnessing the power of GoToWebinar, Infusionsoft, and Zapier, you’re set to maximize your impact in the digital space, engaging with your audience seamlessly and converting leads with precision.

Remember to regularly check your Zaps to ensure they are running smoothly and make any necessary adjustments based on your evolving marketing needs. Happy automating!

bottom of page