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Integrate Facebook Lead Forms with Mailchimp via Zapier: A Step-by-Step Guide

Published on Feb 28th, 2024

Integrating Facebook Lead Forms with Mailchimp can dramatically streamline your lead generation and email marketing efforts. By leveraging the power of Zapier, an automation tool, you can create a seamless flow of information between these two platforms with ease. Here's a concise guide on achieving this integration successfully.


  • An active Facebook Business account with lead form set up

  • A Mailchimp account

  • A Zapier account

Step 1: Set Up Your Facebook Lead Form

Ensure that your Facebook lead form is ready to collect leads. Customize it according to your campaign goals and audience targeting preferences.

Step 2: Create a Zap

Sign into your Zapier account and click on 'Make a Zap!'. Choose Facebook Lead Ads as the Trigger app and select 'New Lead' as the trigger event.

Step 3: Connect Facebook to Zapier

Follow the on-screen prompts to connect your Facebook account to Zapier. Select the Page and Lead Form from which you want to collect leads.

Step 4: Choose Mailchimp as the Action App

After setting up the trigger, search for Mailchimp in the Action step. Choose the desired action, such as 'Add/Update Subscriber'.

Step 5: Connect Mailchimp to Zapier

Authenticate your Mailchimp account by signing in when prompted by Zapier. Select the Mailchimp list you want to add your leads to.

Step 6: Map Lead Form Fields to Mailchimp

Match the fields from your Facebook leads (e.g., name, email, etc.) to the corresponding fields in your Mailchimp list. Make sure all relevant information is accounted for.

Step 7: Test and Activate Your Zap

Before going live, test the Zap to ensure the data flows correctly. If successful, activate the Zap to start automating your lead collection process.

Tips for Optimization:

  • Regularly update your lead forms and lists to maintain relevance.

  • Use Zapier's multi-step Zaps to add additional actions, such as sending a welcome email upon new lead acquisition.

  • Monitor the performance of your Zap and modify it as necessary for peak efficiency.

By integrating Facebook Lead Forms with Mailchimp using Zapier, you can maximize your lead generation campaigns and nurture those leads effectively with minimal effort.

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