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Integrate Mailchimp Groups with Zapier: Step-by-Step Connection Guide

Published on Feb 28th, 2024

Integrating Mailchimp groups with Zapier can streamline your email marketing efforts and automate your workflows. Zapier, an online automation tool, connects your favorite apps, such as Mailchimp, to other services, creating integrations called Zaps. Here's how to connect to Mailchimp groups in Zapier.

Step 1: Create a Zapier Account

If you haven't already, sign up for a Zapier account at

Step 2: Choose a Trigger App

Start creating a new Zap and select Mailchimp as your trigger app. Triggers are events that start Zaps.

Step 3: Select Your Mailchimp account

Connect your Mailchimp account by signing in, and then Zapier will access your Mailchimp groups.

Step 4: Set Up Your Trigger

Choose the Mailchimp trigger event, such as 'New Subscriber,' and select the specific group you want to work with from your Mailchimp account.

Step 5: Choose an Action App

Next, pick an app you want to send data to when your Mailchimp trigger occurs. This can be any app that Zapier supports.

Step 6: Configure Your Action

Set up the action you want to happen in the app you've chosen. For example, automatically adding a new subscriber to a CRM or sending a personalized welcome email.

Step 7: Test and Activate

Finally, test your Zap to ensure it's working correctly and then activate it. Now, your Mailchimp groups will be seamlessly connected to your other business apps through Zapier.

Remember to check your Zapier and Mailchimp integration settings regularly to keep everything running smoothly.

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