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Integrating Zapier with ActiveCampaign: A Step-by-Step Guide

Published on Feb 28th, 2024

Integrating your ActiveCampaign account with Zapier can streamline your marketing and sales processes by automating tasks between ActiveCampaign and other applications. Here’s a simplified guide to help you connect them with ease.

Step 1: Create a Zapier Account

If you haven’t already, sign up for a Zapier account at

Step 2: Find ActiveCampaign in Zapier

Once logged in, click on 'Make a Zap!' and search for ActiveCampaign in the app directory.

Step 3: Choose a Trigger

Decide what action in ActiveCampaign you want to trigger an automation (a ‘Zap’). This could be a new contact added to a list or any update in your campaigns.

Step 4: Connect ActiveCampaign to Zapier

Select the ActiveCampaign trigger and click on 'Connect an Account.' Enter your ActiveCampaign API URL and Key, which can be found in your ActiveCampaign settings under 'Developer.'

Step 5: Set up the Trigger

Complete the setup for your chosen trigger by selecting the specific list or criteria within ActiveCampaign that will initiate the Zap.

Step 6: Choose an Action App

Now, determine what happens after the trigger. You might want to add a new row to a Google Sheet, send a Slack message, or create a task in Trello, for example.

Step 7: Test and Activate

Test your Zap to make sure it operates as expected. If everything looks good, activate the Zap, and watch as tasks between ActiveCampaign and other apps automate seamlessly.

By following these steps, you can effectively integrate Zapier with ActiveCampaign to enhance your marketing automation strategies.

Remember to test every Zap to ensure data flows correctly and automations perform the actions you need for your business productivity.

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