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Integrating Zapier with Google Sheets and MailerLite for Efficient Email Tagging

Published on Feb 28th, 2024

If you're looking to streamline your email marketing workflow, harnessing the power of Zapier to connect Google Sheets with MailerLite can be a game-changer. This integration allows you to automate the process of tagging specific columns in your Sheets to sync with your subscriber list in MailerLite. This tutorial will guide you through the steps to establish this connection and set up a ‘zap’ to automate your email tagging process efficiently.


Before we get started, ensure you have:

  1. An active Zapier account

  2. Google Sheets account with a spreadsheet containing your data

  3. A MailerLite account

Setting Up Your Zap

  1. Log in to Zapier: Start by signing into your Zapier account and select ‘Make a Zap’ to create a new automation.

  2. Choose a Trigger: Select Google Sheets as your trigger app and specify the trigger event (e.g., 'New or Updated Spreadsheet Row').

  3. Set Up Trigger: Connect your Google Sheets account and choose the specific spreadsheet and worksheet to monitor for new or updated data.

  4. Choose an Action: Next, select MailerLite as your action app and decide on the action you want to execute, such as 'Update Subscriber.'

  5. Customize Action: Connect your MailerLite account and select the group to add your tagged subscribers to. Then, match the columns from Google Sheets to MailerLite fields, ensuring you designate the column that will serve as the tag in MailerLite.

  6. Test Your Zap: Before finalizing, test your zap to ensure that the data is being pulled from Google Sheets and correctly tagged in MailerLite.

  7. Activate Your Zap: If the test is successful, name your zap and turn it on to automate your email tagging workflow.

Best Practices

  • Keep your Google Sheets data clean and consistently formatted for smooth integration.

  • Regularly check your zaps for any updates or changes in Google Sheets and MailerLite APIs.

  • Review the performance of your zaps and adjust as necessary for optimal tagging and segmentation.

By using Zapier to bridge Google Sheets with MailerLite, you can spend less time on manual data entry and more time crafting targeted, effective email campaigns. Happy automating!

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