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Integrating Zapier with HubSpot and Gmail for Seamless Automation

Published on Feb 28th, 2024

Integrating Zapier with HubSpot and Gmail can streamline your email marketing and customer relationship management tasks by automating workflows between these platforms. Zapier is a powerful automation tool that connects your favorite apps and services, allowing them to work together without any coding required. Here's how to harness the synergy between Zapier, HubSpot, and Gmail to optimize your business operations.

Setting up Zapier with HubSpot and Gmail

  1. Create a Zapier Account: Sign up for a free Zapier account to get started.

  2. Connect HubSpot: In Zapier, look for the HubSpot app and connect it by providing your HubSpot credentials.

  3. Connect Gmail: Similarly, find the Gmail app in Zapier and authorize it using your Google account details.

Crafting Automated Workflows

With both HubSpot and Gmail connected to Zapier, you can create 'Zaps,' which are automated workflows that trigger actions in other apps. For example:

  • When a new lead is captured in HubSpot, automatically send a personalized email from Gmail.

  • Record new Gmail emails to a HubSpot contact's activity timeline for better tracking of interactions.

The Benefits of Automation

By integrating these tools:

  • Efficiency: Reduce manual tasks and save time.

  • Consistency: Maintain a standard level of service and follow-up.

  • Scalability: Easily manage increased workload as your business grows.


Leverage Zapier's no-code automation to create a more efficient and connected business ecosystem with HubSpot and Gmail. Start by connecting your accounts and explore the possibilities from syncing contacts to automating follow-ups.

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