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Maximizing Email Outreach: Understanding Zapier's Email Sending Limits

Published on Feb 28th, 2024

In the digital age, communication efficiency is key, especially when it comes to email outreach. Zapier, the renowned automation tool, allows users to connect their favorite apps and automate workflows, which includes the ability to send emails. However, a common question arises: How many people can one send an email to using Zapier?


Let's dive into the specifics. Zapier's email capabilities depend on the service being utilized within its platform. When you use Zapier's native Email by Zapier service, you are limited to sending 10 emails per hour. This may not suffice for larger marketing campaigns or broader communications.


However, Zapier also offers integrations with a plethora of third-party email service providers like Gmail, Mailchimp, and SendGrid, each with its own set of limitations based on the email service's policies. For instance, Gmail typically allows sending up to 500 emails per day for personal accounts and 2,000 emails per day for Google Workspace accounts. Other providers like SendGrid offer high-volume plans that allow for significantly more expansive email campaigns.


It’s vital to consider these limits when planning your email strategy on Zapier. Moreover, it's important to note that sending large volumes of emails can also raise flags for spam, so it’s crucial to ensure your email practices abide by anti-spam laws and guidelines.


In conclusion, while Zapier's native email tool might have a limit of 10 emails per hour, by integrating with other email services, you can expand your outreach capabilities considerably. Always check the limitations of your chosen email service and plan your email campaigns accordingly to ensure successful and compliant communication with your audience.


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