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Maximizing Your LinkedIn Outreach: Integrating Ontraport with LinkedIn via Zapier

Published on Feb 28th, 2024

In the fast-paced world of online marketing, finding ways to streamline your lead generation and management processes can give you a significant edge. One such strategy is to integrate your customer relationship management (CRM) systems with social networking platforms. If you're using Ontraport as your CRM and you're looking to capitalize on LinkedIn's network for business growth, integration through Zapier could be the key.

Zapier stands as a powerful automation tool that connects your favorite apps and services, enabling them to work together seamlessly. By using Zapier to integrate Ontraport with LinkedIn, you can automate various tasks such as adding new LinkedIn connections to your Ontraport contacts, triggering follow-up emails, or updating records, thereby saving time and increasing efficiency.

Here's a step-by-step guide to help you set up the integration:

Step 1: Create a Zapier Account
To start integrating Ontraport with LinkedIn, you need to have an active account with Zapier. If you haven't signed up yet, go to and create a free account.

Step 2: Choose LinkedIn and Ontraport Inside Zapier
Once logged in, click the 'Create Zap' button on the dashboard. Search for LinkedIn and Ontraport from the list of apps to integrate. Keep in mind that LinkedIn integrations may require a LinkedIn Premium account or may have certain restrictions due to LinkedIn's API and privacy policies.

Step 3: Set Your Trigger and Action
Select the event in LinkedIn that will serve as your 'Trigger.' This could be anything from receiving a new message to getting a new connection request. Next, choose Ontraport as the 'Action' app, where the information from LinkedIn will be sent, such as adding a new contact or updating an existing one.

Step 4: Customize Your Zap
Configure your trigge by following the prompted instructions. For example, specify which LinkedIn event should trigger Ontraport, like when a new connection is made. Then, customize the action in Ontraport; you might select to add that new connection as a contact in Ontraport automatically.

Step 5: Test and Activate Your Zap
Before going live, Zapier allows you to test the integration to ensure that data flows correctly from LinkedIn to Ontraport. If the test is successful, activate the Zap, and you're all set!

By integrating Ontraport with LinkedIn via Zapier, you can dramatically improve the efficacy of your marketing efforts on the platform. Curating your network and nurturing those leads through your Ontraport system becomes streamlined, cutting back on manual entry and fostering quicker communication.

Remember to monitor your Zaps and tweak them as needed to maintain efficiency and accuracy. The capacity to automate and integrate these powerful platforms is at your fingertips, ready to propel your business's networking and lead management to new heights.

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