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Seamlessly Sync Mailchimp Lead Ratings to HubSpot with Zapier

Published on Feb 28th, 2024

Integrating your Mailchimp lead ratings into HubSpot can streamline your email marketing and sales funnel processes significantly. For many businesses, the ability to synchronize lead ratings between these two powerful tools means a more efficient and tailored approach to lead nurturing and conversion. In this article, we'll guide you through the process of using Zapier to add Mailchimp lead ratings to HubSpot, ensuring your marketing strategies are as effective as possible.

To get started, you'll want to have your Mailchimp and HubSpot accounts ready, and a Zapier account set up. Zapier acts as a conduit between services that may not have direct integrations, allowing data to flow seamlessly from one platform to another.

Here's a step-by-step walkthrough to help you add Mailchimp lead ratings to HubSpot using Zapier:

  1. Create a New Zap: Log into your Zapier account and click the 'Make a Zap!' button.

  2. Choose Mailchimp as Your Trigger App: Select Mailchimp from the list of apps as the trigger, which will start your workflow.

  3. Set Up Trigger: Choose an event in Mailchimp that will trigger the Zap, like 'New Subscriber Rating', and click 'Continue'.

  1. Connect Your Mailchimp Account: Give Zapier the necessary permissions to access your Mailchimp account by logging in and authorizing the integration.

  2. Match Mailchimp Data with HubSpot: Set up the trigger by choosing the specific list you want to monitor for lead ratings.

  3. Choose HubSpot as Your Action App: Now, select HubSpot as the action that will follow your Mailchimp trigger.

  1. Select HubSpot Action: Choose the 'Create or Update Contact' option (or another relevant action) within HubSpot as your desired outcome of the data sync.

  2. Connect Your HubSpot Account: Just as you did with Mailchimp, authorize Zapier to access your HubSpot account.

  3. Set Up HubSpot Action: Customize the contact information that you want to transfer. Here, you will map the lead ratings from Mailchimp to the corresponding field in HubSpot.

  1. Test Your Zap: Always perform a test to ensure that the transfer of data is working as expected before turning on the Zap.

Once your workflow is confirmed and active, lead ratings will transfer automatically from Mailchimp to HubSpot. This automation saves time and helps maintain data consistency across your marketing platforms.

For businesses heavily reliant on nurturing and scoring leads, this integration is invaluable. It allows for better segmentation, targeted marketing campaigns, and more personalized follow-ups.

Zapier offers a variety of triggers and actions between Mailchimp and HubSpot, so while you're setting up the lead rating sync, explore additional automations that could benefit your marketing operations!

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