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Streamline SMS Marketing: How to Send SMS to a Contact List in ClickSend Using Zapier

Published on Feb 28th, 2024

In the ever-evolving landscape of business communication, SMS marketing remains a powerful tool to reach customers directly and efficiently. ClickSend and Zapier integration allows businesses to automate this process, saving time and enhancing productivity.


Understanding ClickSend and Zapier Integration


Before diving into the process of sending SMS to a contact list through ClickSend via Zapier, let's understand what ClickSend and Zapier are. ClickSend is a cloud-based service that enables companies to send text messages, emails, voice calls, and even direct mail to customers and stakeholders. Zapier, on the other hand, is an online automation tool that connects your favorite apps, such as Gmail, Slack, Mailchimp, and now ClickSend, without the need for complicated programming.


Setting Up Your ClickSend and Zapier Integration


To get started, you will need an active ClickSend account and a Zapier account. Here's a step-by-step guide to sending an SMS to your contact list:



  1. Connect ClickSend to Zapier: Log in to your Zapier account and search for the ClickSend integration. Choose it and select 'Create Zap.'



  2. Set Up Trigger: As a trigger, you can use any app or event that will initiate the SMS sending process. For example, this could be when a new row is added to a Google Sheet, when a contact is added to a CRM like HubSpot, or when a particular form is submitted on your website.



  3. Choose ClickSend Action: In the Zap setup, select ClickSend as the action. Choose 'Send SMS' as the desired action from ClickSend's available options.





  1. Customize SMS Content: Fill in the message details within Zapier, identifying the text you wish to send and delineating where the recipient number exists within the trigger you've set up.



  2. Match Fields: Zapier will require you to match fields from your trigger service to ClickSend. This includes mapping the recipient's phone number and inserting any variable content you wish to include in your messages.



  3. Test Your Zap: Always test your Zap to ensure that when the trigger event occurs, the SMS is sent accurately and reaches the intended recipient.





  1. Activate the Zap: Once testing is successful, make sure to activate your Zap. Your automated SMS messages will now be sent to your contact list whenever the set trigger event occurs.


Best Practices for SMS Marketing Automation



  • Personalize Your Messages: Personalization can dramatically increase the effectiveness of your SMS marketing campaign.



  • Comply with Regulations: Ensure that your SMS campaigns comply with local regulations regarding electronic communication and marketing.



  • Monitor Performance: Regularly review the success of your automated SMS marketing Zaps, and adjust them for better results.




Conclusion


Integrating ClickSend with Zapier simplifies the task of sending SMS to a contact list. The automation provided by Zapier allows businesses to maintain engagement with their audience with minimal manual effort. Follow these steps to set up your automated SMS campaign and capitalize on the energy of efficient, targeted communication.


Remember to stay updated with the latest ClickSend features and Zapier integrations to continually refine and improve your SMS marketing strategy.


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