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Streamline Your Marketing: Mastering AdRoll Integration with Zapier

Published on Feb 28th, 2024

In the fast-paced world of digital marketing, automation is not just a luxury; it's a necessity. That's where a tool like Zapier shines, acting as a bridging gap between over 2,000 web apps. One such powerful connection is between Zapier and AdRoll, an AI-driven marketing platform that specializes in re-targeting, email marketing, and cross-channel campaigns. Let's discover how to harness the power of AdRoll integration with Zapier to supercharge your marketing efforts.

Step-by-Step Guide to Using AdRoll Integration in Zapier

  1. Create a Zapier Account
    If you haven't already, sign up for a Zapier account at It’s quick, easy, and they offer a free plan to start with.

  2. Access Your AdRoll Account
    You’ll need to have an active AdRoll account. Make sure you have the necessary permissions to create and manage ads and integrations.

  3. Find the AdRoll Integration on Zapier

Use the search function within Zapier to locate the AdRoll integration. This will bring up possible triggers and actions you can use.

  1. Set Up a Trigger
    Decide on what action in AdRoll you want to trigger a workflow. This could be a new campaign creation, reaching a lead target, etc.

  2. Choose an Action
    After setting your trigger, select an action from a different app that you want Zapier to execute. These actions can range from sending an email, updating a database, posting on social media and more.

  3. Customize Your Zap

Map out the data fields from AdRoll to the corresponding fields in the action app, ensuring that all necessary information gets transferred correctly.

  1. Test Your Zap
    Before going live, always test your Zap to ensure that it's working as expected. Make any tweaks if necessary.

  2. Activate and Monitor
    Once tested, activate your Zap. Keep an eye on it initially to intercept any issues early.

Best Practices for AdRoll and Zapier Integration

  • Maintain clean data. Seamless integration relies on accurate, up-to-date data.

  • Regularly review the performance of your Zaps and make adjustments to optimize your automation.

  • Understand the limits of Zapier’s free plan; scaling up may require a subscription.

The Benefits

  • Efficiency: Automation reduces manual tasks and saves time.

  • Consistency: Your marketing campaigns are always on schedule.

  • Data Synthesis: Combine data from various apps for better insights.

Leveraging AdRoll with Zapier is a smart move for marketers looking to optimize and automate their workflows. Follow the above guidance to streamline your processes and spend more time on strategy and creativity.

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