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Streamline Your Sales Process: Integrating Facebook Lead Forms with HubSpot Using Zapier

Published on Feb 28th, 2024

In the fast-paced world of digital marketing, capturing leads through social media has become integral for driving business growth. Facebook's lead forms are a powerful tool to generate prospective customer details, but to fully harness this data, integrating it seamlessly into your Customer Relationship Management (CRM) system is vital. HubSpot, a popular CRM, can be synchronized with Facebook leads in a few simple steps using an automation platform like Zapier. In this article, we will guide you through this integration process for a streamlined sales funnel.

Preparing for Integration

Before you dive into the integration setup, make sure you have the following:

  • An active Facebook account with administrative access to the Page where the lead form is hosted.

  • A HubSpot account with permissions to manage integrations.

  • A Zapier account to create the integration ('Zap').

Step-by-Step Integration Using Zapier

  1. Log into Zapier: Start by logging into your Zapier account and click on ‘Make a Zap’.

  2. Choose a Trigger App: Search for and select ‘Facebook Lead Ads’ as the trigger app which starts your automation.

  3. Configure the Trigger: Connect your Facebook account to Zapier and select the Page and the specific lead form you wish to integrate with HubSpot.

  1. Set up the Action: After setting up the trigger, search for 'HubSpot' as the action app where the Facebook Leads will be sent.

  2. Finalize HubSpot Action: Connect your HubSpot account to Zapier and decide where in HubSpot you want the leads (e.g., contacts, deals). Customize the lead details you wish to import and map the corresponding Facebook fields to HubSpot properties.

  3. Test Your Zap: Zapier provides a test feature to ensure that the information is smoothly transferring from Facebook to HubSpot.

  1. Activate Your Zap: Save your configurations and turn your Zap on. New leads will now automatically flow into your HubSpot account.

Tips for a Successful Integration

  • Consistency in Data Fields: Make sure the fields on your Facebook lead form correspond well to HubSpot's properties for accurate data mapping.

  • Regular Updates: Keep your Zap updated with any changes to your lead forms or HubSpot fields, to avoid any integration issues.

  • Monitor Performance: Regularly review the performance of your integration, and adjust if necessary to improve lead capture and management.


By following these simple steps, you can ensure a seamless integration of Facebook Lead forms with HubSpot, via Zapier. This integration will save time, reduce human error, and provide a more effective lead nurturing process contributing to higher conversion rates. For more detailed information and personalized assistance, consider reaching out to our development and technology consulting experts.

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