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Streamlining Customer Communications: Sending Emails from Stripe via Zapier

Published on Feb 28th, 2024

Integrating Stripe with email services through Zapier creates a seamless communication channel between your business and your customers. Follow these steps to set up an automated email system that reacts to Stripe events and maintains a high level of engagement with your clients.


Firstly, you need a Stripe account and a Zapier account. Also, select an email service provider like Gmail or Mailchimp that will send out the emails.



  1. Log in to your Zapier account and choose 'Make a Zap'.

  2. Set up the Trigger: Select Stripe as the trigger app and choose the specific event in Stripe that will initiate the email dispatch, like a successful payment or a new customer creation.

  3. Connect your Stripe account, authorizing Zapier to access it.

  4. Test the Trigger to ensure Zapier can retrieve information from Stripe.

  5. Set up the Action: Choose your email service provider as the action app.

  6. Connect your email account, granting permissions to Zapier for sending emails on your behalf.

  7. Customize the email content. You can include details from the Stripe event, such as customer name, amount paid, or invoice number, by inserting fields from the Stripe data.

  8. Test the Action to confirm that the email is composed and sent as expected.

  9. Name your Zap and turn it on.


Automating your email responses whenever a Stripe event occurs not only enhances customer satisfaction but also frees up valuable time to focus on your business development. Implementing this integration via Zapier is a smart move to streamline your workflow and ensure consistent, professional communication with your clients.


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