Integrating Zapier and ONTRAPORT for Effective Drip Campaign Funnels

In the world of digital marketing, automation is key to streamlining campaigns and nurturing leads effectively. Integrating Zapier with ONTRAPORT can automate your marketing efforts, specifically by triggering a drip campaign funnel that sends out a series of emails or other communications to your leads and customers over time. Here's how to set it up to ensure your leads are engaged and moving through your sales pipeline with ease.

Step 1: Verify Your Accounts

Make sure you have active accounts for both Zapier and ONTRAPORT, and that you have the necessary permissions to create and manage zaps and campaigns.

Step 2: Create a Trigger in Zapier

Begin by setting up a new Zap and choosing the app that will serve as your trigger (such as a signup form on your website, a new subscriber in another email platform, or a successful sale).

1. Log in to your Zapier account.
2. Click the 'Make a Zap' button.
3. Select your trigger app.
4. Choose the specific trigger event.
5. Connect your app account and test the trigger.

Step 3: Configure Your ONTRAPORT Action

Now, set ONTRAPORT as the action that will follow your trigger.

1. Choose ONTRAPORT as the action app.
2. Select 'Create/Update Contact' as the action event.
3. Connect your ONTRAPORT account.
4. Map out the contact details that Zapier will push to ONTRAPORT.
5. Assign the contact to the appropriate drip campaign.

Step 4: Test and Activate

• Test your Zap to ensure it’s working as expected, making any necessary adjustments.


• Once satisfied, turn on your Zap to automate the drip campaign funnel trigger.

With these steps, you'll harness the power of Zapier's integration capabilities to boost your marketing efforts and maintain constant engagement with your prospects, all through the advanced automation services of ONTRAPORT.