Integrating Facebook Ads with Mailchimp Directly: A Step-By-Step Guide

Integrating Facebook Ads with Mailchimp can empower your marketing strategy by automating your workflow and ensuring that your advertising efforts are complemented by equally effective email campaigns. While many businesses use Zapier as an intermediary to connect these two powerful tools, there are direct methods to integrate Facebook Ads with Mailchimp that bypass third-party tools, potentially saving you on additional costs and streamlining your processes.

Firstly, it’s essential to understand why you might want to connect Facebook Ads to Mailchimp. Linking these platforms allows you to add leads captured through Facebook lead ad forms directly into your Mailchimp email lists, enabling you to nurture these prospects with targeted email campaigns.

Here's how to connect Facebook Ads to Mailchimp without using Zapier:

Setting up your Mailchimp Audience
Ensure that you have a Mailchimp account and that you’ve created an audience (Mailchimp's term for an email list) where you want to add your new contacts from Facebook.

Create a Facebook Lead Ad
Next, navigate to your Facebook Ads Manager and create a lead ad. Within the ad creation workflow, you'll reach a step that prompts you to set up your lead form. Design your form to include the information you need from potential subscribers.

Using Facebook Integration with Mailchimp
Mailchimp offers a built-in Facebook integration that allows you to connect your Mailchimp audience directly to your Facebook account.

• Log in to your Mailchimp account.


• Go to the audience you want to work with and click on the 'Manage Audience' drop-down.


• Select 'Sign Up Forms', then choose 'Facebook integration'.


• Follow the prompts to connect your Facebook Page.


• Once connected, select the ‘Lead Ads’ option and choose the appropriate Facebook Page and lead form that you want to integrate with your Mailchimp audience.

Mapping Form Fields
Ensure that the fields in your Facebook lead form match the fields in your Mailchimp audience. This step is crucial for a successful integration as it allows data to flow seamlessly from one platform to the other.

Start the Sync
After mapping the form fields, you can begin the synchronization process. This will enable the contacts collected through your Facebook lead ads to be added directly to your chosen Mailchimp audience.

Follow Up with Automated Emails
With your integration complete, you can set up automated email campaigns in Mailchimp that trigger when new contacts are added to your audience. This creates a seamless journey from your Facebook ads to your email list, nurturing leads effectively.

Remember to monitor the performance of your Facebook ads and Mailchimp emails to optimize both your advertising and email marketing strategies further.

By following these steps, you're well on your way to creating a more efficient and cost-effective connection between Facebook Ads and Mailchimp, all without the need for the additional tools like Zapier.