Automate Your Social Media Engagement: How to Track Facebook Post Shares with Zapier

In the digital age, social media platforms like Facebook have become vital for personal branding, business promotion, and content dissemination. Understanding how your content performs, through metrics like post shares, is crucial to gauging its impact. Fortunately, automation platforms such as Zapier offer a solution to track these interactions seamlessly.

Zapier is a powerful tool that connects your favorite apps and services, allowing them to work together and automate workflows. Although Zapier doesn't provide a direct trigger for 'when someone shares my post' on Facebook due to limitations of the Facebook API, it does offer alternative methods to keep you informed about your social media engagement.

One approach is to set up Zapier to send you notifications when there is a spike in interaction on your post, which can indirectly indicate shares. For instance, you could create a 'Zap' that monitors your Facebook Page for posts that receive a high level of engagement or reach, suggesting they are being shared. This could involve using triggers such as 'New Post on Your Timeline' or 'New Engaged User' in combination with specific filters.

Let's walk through the general steps you might take to set up such a workflow:

1. Choose Your Trigger App: Start by selecting Facebook Pages as your trigger app in Zapier.


2. Select the Trigger: Choose a trigger that correlates with post engagement, such as 'New Post on Your Timeline' to start your workflow.


3. Set Up Trigger Details: Determine the specifics of your trigger. For instance, you might want to monitor posts that get more than a certain number of likes or comments within a specific timeframe, hinting at potential shares.


4. Choose Your Action App: After setting up your trigger, select an action app such as Gmail, Slack, or another notification service.


5. Customize Your Action: Configure the action app to send you a message or alert when your specified trigger conditions are met. For instance, you might set up an email notification with the details of the post and the engagement levels.

Remember to test your Zap thoroughly to ensure it meets your needs. While this workaround may not tell you each time a post is explicitly shared, it provides an effective indicator of heightened activity and possible shares.

Finally, it's essential to revisit your Zaps regularly as social media platforms often update their APIs and available triggers. Staying adaptable will help you maintain an effective social media automation strategy.

By leveraging Zapier's dynamic platform and creatively configuring your Zaps, you can stay on top of your Facebook engagement and continue to craft content that resonates with your audience.