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Integrate MailerLite with Zapier: Streamline Your Email Campaigns

Published on Feb 28th, 2024

With the advent of digital marketing, automating repetitive tasks is a must for efficiency. Zapier, an online automation tool, connects your favorite apps and services without the need for a developer. If MailerLite is your chosen email marketing service, creating a 'Zap' can save valuable time and enhance your campaigns.


Step-by-Step Guide to Making a MailerLite Zap on Zapier:



  1. Sign Up or Log In:
    Start by signing up for or logging into your Zapier account. Visit zapier.com and access your dashboard.



  2. Make a Zap:
    Click on the 'Make a Zap' button. Zaps are automated workflows that connect your apps and services together.



  3. Choose a Trigger:




First, select the app that will trigger your Zap. For example, if you want to add subscribers from a Google Sheets spreadsheet, search for and select 'Google Sheets' as the trigger app.



  1. Select Trigger Event:
    Choose the event in Google Sheets that will start your Zap, like 'New or Updated Spreadsheet Row.' After selection, click 'Continue.'



  2. Connect Your Account:
    Log in to the Google account linked to your spreadsheet and grant necessary permissions to Zapier. Then, test the trigger to confirm it's working.



  3. Choose an Action:




Now, search and select 'MailerLite' for the action part of your Zap. This specifies what you want to happen in MailerLite when the trigger occurs.



  1. Select Action Event:
    Choose the MailerLite event, such as 'Add Subscriber,' which indicates you want to add new contacts to your list when the trigger event happens. Click 'Continue.'



  2. Connect Your MailerLite Account:
    You’ll be prompted to enter your MailerLite API key, found in your MailerLite account settings. Test the connection to ensure it's configured correctly.



  3. Customize Action:




Fill in the details for the action, like specifying which subscriber group to add to, and map fields from the Google Sheets trigger to correspond with MailerLite fields.



  1. Test Your Zap:
    Before turning it on, test the Zap to make sure it performs as anticipated—adding a new subscriber to MailerLite whenever the trigger event occurs.



  2. Turn on Your Zap:
    If the test is successful, you can activate the Zap. Your automation is now set, and you can enjoy streamlined processes without manual input.




Keep in mind that you can create multi-step Zaps that integrate several apps, not just Google Sheets and MailerLite. The possibilities are vast, offering you unparalleled convenience in managing your email marketing efforts.


By following these straightforward steps, business owners and digital marketers can ensure that their audience engagement efforts are both efficient and effective.


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