top of page

Integrating Google Alerts with Zapier for Efficient Monitoring

Published on Feb 28th, 2024

In an ever-evolving digital landscape, staying on top of relevant news and mentions is crucial for businesses and individuals alike. Google Alerts is a powerful tool to monitor the web for new content related to your specific interests. However, manually checking these alerts can become tedious. This is where Zapier—a leading automation platform—comes into play. It enables you to integrate Google Alerts with hundreds of other services to streamline your workflow. Here is a step-by-step guide on how to make a Google Alert work on Zapier:



  1. Creating a Google Alert:



  • Start by going to Google Alerts: https://www.google.com/alerts

  • Enter the topic you want to monitor.

  • Choose the alert frequency, source, and language.

  • Select 'Deliver to' as 'RSS feed'.

  • Click 'Create Alert' and copy the RSS feed URL generated.



  1. Setting up Your Zap:



  • Log into your Zapier account or create a new one.

  • Click on 'Make a Zap' at the top right corner.

  • Choose 'RSS by Zapier' as the trigger app.

  • Select 'New Item in Feed' as the trigger event and paste your Google Alerts RSS feed URL.

  • Test the trigger to make sure it's fetching items correctly.



  1. Choosing an Action:



  • After setting the trigger, you can choose an action app, such as Slack, Trello, or even email.

  • Choose the action event, like posting a new message in Slack or creating a Trello card.

  • Customize the action with details from the Google Alert such as the title, link, or publish date.



  1. Testing and Enabling Your Zap:



  • Test the complete Zap to ensure it's working as expected.

  • If satisfied, name your Zap and switch it on.


By integrating Google Alerts with Zapier, you receive instant updates in the tools you use daily, ensuring that no critical information slips through the cracks.


Remember that you'll need to fine-tune your Google Alerts to ensure that the information you're automating is valuable and reduces noise rather than adding to it. With an efficient Google Alerts and Zapier setup, you can save time and stay informed with minimal effort.


bottom of page