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Integrating Google Forms with ConvertKit via Zapier: A Step-by-Step Guide

Published on Feb 28th, 2024

Integrating Google Forms with ConvertKit via Zapier simplifies the process of capturing leads and automating your email marketing workflow. By linking these platforms, any information gathered through Google Forms can be funneled directly into ConvertKit, allowing for seamless update of your mailing lists and targeted campaigns. Here's how to create a 'Zap' that makes this integration work for you.

Step 1: Set Up Google Forms

Begin by creating your Google Form as per usual, ensuring all desired fields for your ConvertKit list are included.

Step 2: Create a Zapier Account

If you haven’t already, sign up for a Zapier account at

Step 3: Create a New Zap

Once logged in, click on 'Make a Zap!' to start the process.

Step 4: Choose Google Forms as the Trigger App

Search for and select Google Forms as the trigger app and choose the trigger event, often 'New Response in Spreadsheet'.

Step 5: Select Your Form

Connect your Google account if not already linked, and choose the form you wish to integrate from the list provided.

Step 6: Choose ConvertKit as the Action App

Now search for ConvertKit in the action app section, select it, and choose the action event, such as 'Create or Update Subscriber'.

Step 7: Map Form Fields to ConvertKit

Link the fields from your Google Form to the corresponding fields in ConvertKit. This step ensures the data collected will be stored correctly in your ConvertKit subscriber list.

Step 8: Test the Integration

Before activating your Zap, test it to ensure that the data flows correctly from Google Forms to ConvertKit.

Step 9: Activate Your Zap

Once you're satisfied with the test, activate your Zap and watch as your marketing automation takes a significant leap forward.

By using these simple steps, your business can take full advantage of both Google Forms' data collection capabilities and ConvertKit's marketing automation prowess.

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