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Integrating Zapier with Mailchimp: A Step-by-Step Guide to Grow Your Subscriber List

Published on Feb 28th, 2024

Integrating various platforms to streamline marketing strategies is crucial for businesses to thrive in the digital age. Leveraging the power of Zapier, a leading automation tool, with Mailchimp, a popular email marketing service, can significantly enhance your email subscriber management. Here's how to seamlessly add new subscribers to your Mailchimp list using Zapier, ensuring your marketing campaigns reach wider audiences efficiently.


Before we dive into the steps, ensure you have the following:

  1. A Mailchimp account with an established list.

  2. A Zapier account.

Step-by-Step Integration

Step 1: Create a Zap

  • Log in to your Zapier account.

  • Click on 'Make a Zap!' button at the top right corner.

Step 2: Choose Your Trigger App

  • Select the app or platform where your subscribers' information originates.

  • Follow Zapier's prompts to set up the trigger specifics.

Step 3: Set Up Trigger Details

  • Customize the event details based on your selected trigger app.

  • Test the trigger to ensure Zapier correctly receives the data.

Step 4: Connect Mailchimp as an Action

  • Search for and choose 'Mailchimp' as your action app.

  • Select the 'Add/Update Subscriber' action event.

Step 5: Configure Mailchimp Action

  • Sign in to your Mailchimp account when prompted.

  • Set up the subscriber details, match the information fields.

Step 6: Test and Activate

  • Test the Zap to guarantee the subscriber is added to Mailchimp.

  • If successful, name your Zap and turn it on.


By connecting Zapier and Mailchimp, you've unlocked a powerful tool for expanding your subscriber base without manual input. Keep your lists dynamically updated and watch your email marketing endeavors soar.

For detailed, visual guidance, and support, visit our website and explore more ways to optimize your business process automation with technology consulting expertise at your fingertips.

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