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Integrating Zapier with Your Facebook Lead Ads Account for Enhanced Lead Management

Published on Feb 28th, 2024

Integrating Zapier with Facebook Lead Ads can revolutionize your lead management process, automating tasks and ensuring seamless data transfer to your CRM or other platforms. Follow these steps to connect Zapier to your specific Facebook Lead Ads account in Business Manager:

  1. Log into Zapier
    Start by logging into your Zapier account. If you don’t have one, create an account at

  2. Create a Zap
    Once logged in, click on 'Make a Zap!' at the top right corner of the dashboard.

  3. Choose Facebook Lead Ads as the Trigger App

In the search bar under 'Choose a Trigger App', type and select 'Facebook Lead Ads'.

  1. Set up Trigger
    Choose 'New Lead' as the trigger event which will prompt an action each time a new lead is captured in your Ads account.

  2. Connect Your Facebook Account
    Click on 'Connect an Account' and log in to your Facebook account which houses your Lead Ads. Ensure that you have the necessary administrative permissions.

  3. Select Your Lead Ads Account

After Facebook authorization, select the specific Ads account from the Business Manager you want to use with Zapier.

  1. Specify Lead Form
    Select the specific lead form you wish to connect from your Ads account.

  2. Test the Trigger
    Zapier will ask you to test the trigger by fetching an existing lead to confirm the setup is correct.

  3. Create an Action

After setting the trigger, choose an action app, for instance, your CRM, and define what happens with the lead data (like creating a new contact).

  1. Activate Your Zap
    Once the setup is complete and tested, give your Zap a name and turn it on.

Remember to adhere to Facebook's privacy policy and ensure that the data fetched by Zapier is handled securely. With your Facebook Lead Ads now connected to Zapier, you can automate workflows, increase productivity, and never miss a lead.

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