Seamlessly Integrating Your Webinars and Email Campaigns: A Guide to Setting Up GoToWebinar with Infusionsoft via Zapier

In the fast-paced world of digital marketing, the efficiency and effectiveness of your tools are paramount. One such powerful combination is integrating GoToWebinar with Infusionsoft by Keap using Zapier – an automation tool that connects your favorite apps and services without the need for complex code. Here's a step-by-step guide on setting up this integration to enhance your webinar presentations and follow-up email campaigns.

Firstly, ensure you have active accounts for GoToWebinar, Infusionsoft by Keap, and Zapier. Begin by logging into your Zapier account. Click on 'Make a Zap!' to start creating your workflow. Next, search for GoToWebinar in the app directory and select it as your trigger app. You'll need to connect your GoToWebinar account by entering your credentials, allowing Zapier to access your webinar data.

Choose the specific GoToWebinar event that will trigger the action, such as 'New Registrant' for your upcoming webinar. After finalizing the trigger event, it's time to connect Infusionsoft by Keap as the action app. Select an action like 'Create/Update Contact', which allows you to add new webinar registrants to your Infusionsoft contacts or update existing contact information.

Authenticate your Infusionsoft account by signing in, and then map the registrant information from GoToWebinar to the corresponding fields in Infusionsoft – for instance, the registrant's name, email, and webinar details. This step ensures the transfer of correct data between the two platforms.

With your trigger and action defined, it's time to test your Zap to confirm everything is functioning correctly. Once you're satisfied, activate the Zap. Your GoToWebinar and Infusionsoft integration is now set to run automatically, providing a seamless transition of data for your webinars and email campaigns.

Remember, setting up a direct integration typically requires the PlusThis tool, but this workaround with Zapier enables you to connect GoToWebinar and Infusionsoft efficiently while bypassing the need for PlusThis.

Understandably, intricate details can be daunting, but following these steps should make the process straightforward. However, if you encounter difficulties or require advanced automation features, consider consulting with an automation expert or the customer support from the respective services.

Incorporating this automation into your digital marketing strategy not only streamlines operations but also improves engagement with your audience. With your new setup, you can focus on providing value-rich webinars and crafting compelling email campaigns while the integration takes care of the technical side.