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Streamline Your Online Course Delivery with Zapier, Infusionsoft, and Thinkific Integration

Published on Feb 28th, 2024

In today’s fast-paced digital age, efficiency and automation are keys to a successful online business, particularly when it comes to managing online courses. Integration platforms like Zapier, when used in conjunction with a powerful CRM such as Infusionsoft by Keap and an acclaimed online course platform like Thinkific, can create a seamless experience for both the course creators and students. In this article, we’ll guide you on how to use Zapier to connect Infusionsoft and Thinkific, optimizing your course delivery and automating your workflows.


Why Integrate Zapier, Infusionsoft, and Thinkific?


Before we delve into the 'how,' let’s look at the 'why.' Integrating Infusionsoft with Thinkific via Zapier allows you to synchronize customer data, automate enrollment processes, trigger communication sequences, and more, all of which save time and reduce the chances of error. This level of automation ensures a personalized and cohesive experience for each student, from their first interaction to course completion and beyond.


Step-by-Step Guide to Integration



  1. Set up Your Accounts
    Before you can integrate, make sure you have active accounts with Zapier, Infusionsoft, and Thinkific. Each one should be set up with the relevant information about your courses and contacts.



  2. Create a Zap
    Log in to your Zapier account and select the option to create a new 'Zap.' A 'Zap' is an automated workflow that connects your apps and services together.



  3. Choose Your Trigger App




First, select Infusionsoft as the trigger app if you want to start a sequence whenever you get new contact information or another event occurs in Infusionsoft. Alternatively, you might select Thinkific as the trigger if, for instance, you want to trigger an Infusionsoft action when a new user enrolls in a course.



  1. Select Your Trigger
    Depending on which app you chose as the trigger, select the specific event that will start the automation sequence. This could be a new contact, a tag change, a new enrollment, and so on.



  2. Choose Your Action App
    Next, choose the application where the action will take place in response to the trigger. If you selected Infusionsoft as the trigger, then Thinkific will likely be your action app, or vice versa.



  3. Define The Action




Now, specify exactly what should happen in the action app once the trigger event occurs. This could involve creating a new user in Thinkific, enrolling a user in a course, or updating a contact in Infusionsoft.



  1. Map Out Your Data
    Zapier will require you to ensure the correct data fields from your trigger app line up with those in your action app. Carefully map each field to ensure data is transferred accurately.



  2. Test Your Zap
    Before putting your Zap into action, test it to make sure everything works as expected. If everything is running smoothly, your automation is ready to go.



  3. Turn on Your Zap




Once you’ve tested and confirmed that your Zap works, it’s time to turn it on. Your automation is now active, and you can enjoy a more streamlined process between Infusionsoft and Thinkific.


Benefits & Best Practices


With this powerful triangle of services working together, course creators can expect improved lead handling, automated course enrollments, instant data synchronization, and triggered marketing sequences resulting in better student engagement and satisfaction.


Remember to revisit and optimize your Zaps periodically. As your courses and marketing strategies evolve, so too may your integration needs. Keep testing and tweaking to ensure peak performance and efficiency.


In conclusion, integrating Zapier, Infusionsoft, and Thinkific can transform how you manage your online courses, providing a scalable solution that grows with your business. This integration harmony is sure to position your offerings at the front of the pack in the ever-competitive online education marketplace.


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